The playbook
Explore business profiles and recorded changes within your selected coverage. Use the market view to find potential clients, partners, subcontractors, and competitors.
scroll — every reason below
One tracked set. Different ways to use it.
Each example uses profile details, available contact information, listed services, and recorded change signals.
Build a relevant lead list
Find businesses in your selected coverage that may buy from, sell to, or subcontract with firms like yours. Filter by name, category, city, or exact service label.
Websites, phones and emails as publicly observed — where available.
Reach out while a trigger is hot
Recorded service, website, contact, and status changes help you decide which tracked businesses to review.
Example — Lone Star Paving: website changed, observed Sep 17.
Sell to the businesses that are growing
Changes to listed services and websites can show how a tracked business is presenting itself. Review the dated observations and decide whether to follow up.
Example — Sunbelt Roofing: commercial re-roofing added (Sep 4).
Build your subcontractor bench
Search the market by category and city, confirm firms are still verifiable, and check their public details before you dial.
Each profile shows when the business was last checked.
Find partners for bigger jobs
Large bids need complementary firms. The dataset is a capability directory: who does what, where they work, how they present themselves.
Example — 3 firms offer metal framing you don't.
Map the suppliers around you
Construction and related means the ecosystem is in there — suppliers, equipment, trades support — each one a profile with services and contacts.
Related businesses included, not just headline trades.
Map tracked firms in your niche
Review businesses in your selected coverage by category, city, and listed services. Compare profiles and recorded changes to understand the firms represented in the set.
Filter by category, city, or exact service; compare selected businesses.
New competition, flagged on arrival
When a business is first added to tracked coverage, its profile and observation date give you a place to start your review.
Example — newly added business with its first-observed date.
Size a niche, read the trend
Review the businesses and services represented in your selected coverage before deciding where to invest. Tracked additions and removals show changes to that set over time.
Coverage counts, categories, and dated change history.
Four moments worth scrolling for
The four plays in depth — each one a moment where knowing first changes the outcome.
Contracts & subcontracting
Before your name goes next to another firm, review its listed services, available public details, and observation history.
the old way
Gut feel plus a couple of phone calls the week before signing.
with your market tracked
Open the profile: listed services, first-observed date, change history, and last-checked date.
Partnerships & collaboration
Businesses with complementary services may already be in your selected coverage. Search the tracked set to find profiles worth reviewing.
the old way
Chamber events and hoping the right firm happens to attend.
with your market tracked
Search selected coverage by name, category, city, or exact service label; review profiles that complement your trade.
Competition & positioning
Recorded changes to services, websites, contact details, or business status give you new context. The change feed shows what was observed and when.
the old way
Noticing a rival's rebrand eighteen months later, in a lost-deal debrief.
with your market tracked
Your change feed shows service-list changes when they are recorded, with dated observations.
Risk & exits
When a business is marked no longer verified or needs review, check its latest status and earlier observations before you rely on it.
the old way
Finding out when the phone stops being answered.
with your market tracked
A business that fails verification is flagged as no-longer-verified — with the last confirmed observation kept on record.
Who runs this playbook
Not one job title — one shared problem: making decisions with incomplete or outdated business information.
Owners competing locally
Review tracked firms in your city and industry, with dated observations of recorded changes.
Business development & sales
Before a conversation, review the prospect's listed services, available public details, and recorded changes.
Contractors & subs
Review tracked firms before deciding which to approach or include in a bid.
Investors & acquirers
Follow additions, removals, and recorded changes in your selected market coverage.
Suppliers & service providers
Review listed services, available public details, and recorded changes before planning outreach.
Advisors & consultants
Give clients a tracked view of selected businesses with dated observations.
The fair question
You have three cheaper-looking options. Here's the honest comparison.
vs buying a list
A static list is stale the day it arrives.
No change detection, no verification dates, no history — and the next one costs just as much. You'd re-buy the same problem every quarter.
with us: tracked businesses are checked and recorded with observation dates
vs hiring a researcher
A researcher costs more per month than this whole subscription.
A report can become outdated after delivery as business details change.
with us: a maintained view of selected businesses with dated observations, for $49/month
vs Googling it (or asking AI)
Search answers one business at a time.
A search answer does not provide your account's business profiles and dated change history.
with us: a tracked view of your selected coverage, with dated observations
"A record helps you see what changed. Use it when decisions come up."
Review profiles and dated observations when a decision about a client, partner, subcontractor, or competitor comes up. Start with one market.
From $49/month per market · Cancel anytime · Access through your paid period